The Zune

INFORMATION:
Product: The Zune
Parent Company: Microsoft Corporation

Year of the Ad: 2007
Agency that Helped Produce the Ad: McCann-Erickson
Where I Found This Information: Research on Google
Program That Ad Ran On: I'm sure this ad has run on many programs but I saw it while watching "A Shot at Love with Tila Tequila" on MTV.


Q&A:

I enjoyed this ad because I am a big fan of music and I always love commercials about products that allow us to listen to great tunes. This particular commercial had a very surreal and psychedelic aura to it and some of the places the man in the commercial traveled to just because he listened to the Zune were very complex and entertaining. This ad gets your attention because experiences like jumping from a lively mountain of human beings onto a trampoline that shatters into a million pixels of an ice cream cone are not obtainable for the common man but sound like a lot of fun. The ad is effective because most people enjoy relaxing on their couch with a pair of headphones blasting their favorite song but would definitely enjoy being swept into a dreamlike world with their favorite song playing in the background. Entertainment is definitely used in this ad because reality does not give you the same kind of unique pleasures to the eye. For example, Microsoft is telling us that a person who does not own the Zune would never be able to climb into the ear of a giant statue only to be greeted by flying musical notes. Puffery is also utilized because most people realize that simply listening to a Zune will not literally suck you through the screen into a fantasy-like world. The ad is selling an experience unlike any other because Microsoft is trying to say that with the Zune, you will be taken to places that your imagination wouldn't have been able to take you without this amazing product. The placement of the ad was extremely strategic because the age group that watches reality shows on MTV is the most likely age group to buy an MP3 player. I did not buy the product after seeing the ad because I already have an Ipod and I do not need another MP3 player.